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Academic medical centers are being tested like never before. It’s time to get creative.

Changes in the health care marketplace are challenging the traditional methods of achieving the missions of the academic medical center. Across the nation, academic institutions are exploring innovative ways to educate future health care professionals, support research that engages the communities that will be impacted by the results and deliver quality services to patients through safe, cost-efficient models of care.

The time has come to get creative. Studies have shown that partnerships between academic medical centers and community organizations support the missions of the academic entity and strengthen the capacity of the community partner.

With this in mind, the VCU Office of Health Innovation is partnering with community-based organizations, regional health care providers, and VCU schools and departments to discuss, formulate and pilot new models that support teaching, research and the delivery of care. By developing unorthodox models in each area, we will strengthen our academic medical center and our community partners.

Want to learn more?

Contact Anne Massey, director of sponsored projects and program planning

(804) 828-8120

Partnering to increase enrollment in new coverage programs

The VCU Office of Health Innovation partnered with the VCU Center on Health Disparities and the Richmond 7th District Health and Wellness Initiative to enhance the level of awareness regarding the Health Insurance Marketplace plans available under the Patient Protection and Affordable Care Act. Councilwoman Cynthia Newbille started HWI to introduce health promotion, education and wellness activities to improve the quality of life of all families and individuals living in Richmond's East End.

Between January and March 2014, the partnership sponsored educational forums and enrollment assistance for uninsured residents of the city’s East End provided by certified patient navigators from The Daily Planet and the Capital Area Health Network, two local federally qualified health centers. Through these partnerships, approximately 150 individuals learned about new insurance options available under the ACA. Opportunities also were provided at each session to engage with specially trained individuals who assisted with enrollment in the Health Insurance Marketplace plans to obtain insurance coverage and enhance access to care for an uninsured population.

Increasing access to care through an urban primary care residency model

The Office of Health Innovation partnered with the VCU Department of Family Medicine and Population Health on a $56,852 planning grant from the Virginia Health Workforce Development Authority to develop a model to establish family practice residency programs that could be anchored in federally qualified community health centers. Through a collaboration with three local FQHCs, the model outlined the following goals:

  • Increase access to primary care services for urban residents
  • Address primary care shortages
  • Provide urban community health centers the opportunity to recruit and hire primary care physicians
  • Provide VCU Medical School residents with innovative training opportunities

Partner with us

We’d like to help you bring your innovative idea to fruition. Contact us to start a relationship, learn more about what we do or share in our expertise.

Virginia Commonwealth University Medical Center Office of Health Innovation One Capitol Square, 23rd floor, Suite 2310 830 East Main Street Richmond, Virginia 23298-0622 Phone: (804) 828-8301 Fax: (804) 828-2118 Email: Updated: Created by University Relations